I help B2B SaaS companies build enterprise-ready software.
Founding and lead product designer. I took Landknock from an MVP built in 60 days to 460+ paying companies, and I test the smallest version of an idea before anyone builds the full one.
Selected work
Enterprise B2B SaaS, web and mobile
Landknock Workforce Management
A platform that lets banks, distributors and sales teams see what their field workers are doing, built for many industries at once.
MVP in 60 days. 460+ companies. 20,000+ users.
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Location-based social app, mobile
Landfriends
A map that shows the people near you. I owned it from the first sketch to the last shipped screen, and rebuilt it around what a small group of real users actually did.
10,000+ installs. Signup completion from 6–7% to 60–70%.
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I design operational software for enterprise teams: dashboards, field apps and the systems behind them. I started freelancing as a schoolboy, and I have since founded a product and led design on two.
The decisions are the work. On Landknock I pushed for a rough MVP against the team's instinct, and when field workers pushed back on being tracked, I went and sat with them instead of trusting the managers' reports.