Founding and lead product designer. I took Landknock from an MVP built in 60 days to 460+ paying companies, and I test the smallest version of an idea before anyone builds the full one.
I owned it from the first sketch to the last shipped screen, and rebuilt it around what a small group of real users actually did.
10,000+ installs. Signup completion from 6–7% to 60–70%.
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A delivery management platform spun out of our workforce software, built for the e-commerce delivery companies that no existing software served.
500+ delivery companies. 2M+ end users. National award.
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A platform that lets banks, distributors and sales teams see what their field workers are doing, built for many industries at once.
MVP in 60 days. 460+ companies. 20,000+ users.
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A freelance project for a dating site, with the mobile touch interactions designed around the thumb.
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A book I wrote on building a website or app that users love and share, for the age of AI.
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