Imagine your digital product being used & loved by millions.

My first product was a small social app, and through trial and error, I built it up to 10,000 users.

Landfriends: A Location-Based Social Media AppLandfriends Social Media App

Senior Product Designer, sole designer. Signup completion from 6–7% to 60–70%.Signup completion from 6–7% to 60–70%.

See how I got to 10,000

Then I took those lessons into enterprise software and built a workforce SaaS that 20,000+ users rely on.

Landknock Workforce: An Enterprise Workforce SaaSWorkforce Management SaaS

Lead Product Designer and Product Owner. MVP in 60 days, 460+ paying companies.MVP in 60 days, 460+ paying companies.

See how I built it

Finally, with Delimanager, it clicked. It reached 2M+ end users, and I learned the secret to building products users love, use daily, and never want to leave.

Landknock Delimanager: A Delivery Management PlatformDelivery Management SaaS

Sole product designer on a 6-person team. 500+ delivery companies and a national award.500+ companies and a national award.

See how I built it

Then I wrote it all down in a book, every lesson and every mistake, so designers and founders can skip the hard way.

The Addictive Experience

Build an addictive website or app that users love, share, and never want to leave.Build an addictive website or app that users love, share, and never want to leave.

Inside: the mistakes I see founders repeat, and a practical way to build habit-forming products without heavy investment, drawn from growing products to 10,000, 20,000+ and 2M+ users.

Read the book